Cisco Store redefines retail success, brings online-level analytics to physical stores
Cisco created a smart store that empowers data-driven decision making, resulting in improved customer experiences and operational efficiency - plus increased revenue.
As the official shop for cisco branded merchandise and apparel, the Cisco Store has online and physical locations that serve 60,000 customers each year.
Challenge
The Cisco Store needed to revolutionize its physical stores to increase revenue and operational efficiency, but lacked the tools and insights to do so.
Customer visibility and analytics: Uncertainty of visitor demographics made it difficult to optimize inventory and floor plans and personalize experiences.
Inventory management: Limited visibility into stock levels and fluctuating travel store demographics created challenges to optimize product availability and minimize sales loss.
Energy consumption: Continuously running systems and devices resulted in high energy costs.
Security: Always-present theft risks required a better way to monitor and detect theft, particularly at travel stores.
IT complexity: Diverse data sources and limited tools made it difficult to effectively monitor and manage.
Solution
The Cisco Store established a smart store comprised of a cutting-edge Cisco technology.
Critical insights into network health enabled IT to proactively address connectivity issues, resulting in more reliable store operations and optimal customer interactions.
Reduced energy usage
Through automated management of power usage, the Cisco Store reduced energy consumption by 66%.
Strengthened digital resilience
Achieved zero downtime while gaining comprehensive visibility, enabling faster identification and remediations of issues and improved data access and control.
Improved operational efficiency
Enhanced inventory management strategies and improved customer insights and engagement led to minimized sales loss and increased revenue growth of 40% YoY.
Testimonials
Replicating online analytics for physical stores
“Replicating online analytics for our physical stores has been a big differentiator for us.”
Kaleigh Bisconti, Program Lead - Cisco Store
Cisco
Enabling strategic decision making
“Now we’re able to make more strategic decisions. With access to the right data, we can create unique experiences that bring more people into the store, adapt floor plans, and deliver personalized messaging - all of this helps us increase conversions and revenue.”
Kaleigh Bisconti, Program Lead - Cisco Store
Cisco
Enhancing functionality
"We've made significant advancements in integrating Splunk data within the store environment and have enhanced overall functionality because of it.”
Brian Domine, Technology Lead - Cisco Store Tech Lab
Cisco
Increasing energy efficiency
“We saw a 66% reduction in energy consumption just by making a simple adaption to have devices and systems on only when needed, as opposed to always on. When you take this approach and extrapolate it across various office buildings and stores, the reduction and cost savings in energy are significant.”
Brian Domine, Technology Lead - Cisco Store Tech Lab
Cisco
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